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Cortazu, a sustainable outdoor brand, aimed to showcase the versatility, lightweight design, and packability of their new AR Active Collection ’24. The challenge was to create compelling lifestyle content that resonates with outdoor enthusiasts and communicates the collection’s multi-purpose use for summer hikes, weekend getaways, and travel.
Challenge
We crafted a strategic content plan to authentically capture the collection’s essence in real outdoor settings. Two iconic Swiss locations were chosen:
Zermatt, to highlight the product’s versatility in a world-renowned alpine landscape.
Aletsch Glacier, to emphasize durability and adaptability during multi-day hikes and camping trips.
The content was designed to blend adventure and style, aligning with Cortazu’s mission of “Getting People Out There.” The visuals were distributed across Instagram through a collaborative post, Cortazu’s social media channels, and paid ads to maximize impact.
Approach
Results
Our collaboration provided Cortazu with high-quality visuals that:
Enhanced their outdoor lifestyle appeal and social media presence.
Delivered 10 high-quality images, 2 short-form videos, and a collaborative post, engaging both my audience and Cortazu’s community.
Strengthened their brand identity with storytelling-driven content that aligns with their values of sustainability and adventure.
Team
Damien Rijken (Photography, Videography, Content Strategy)
Oliver Rijken (Model, Photography, Videography)
Testimonial
Working with Damien Rijken has been great. He’s full of creative ideas and always comes up with cool concepts for our projects. Damien is open to trying new things and exploring different ideas, which makes our collaboration really fun and easy. His talent and fresh thinking make him a great partner, and we’re excited to keep working with him on more exciting projects.
Cees van Diepen