Want to jump straight to the visuals and final deliverables ? Click here to see the results.
Insta360 was preparing to launch its flagship Ace Pro 2 Xplorer Bundle, a high-performance action camera designed in partnership with Leica. The brand needed visually striking, short-form content that would spark curiosity and highlight the unique strengths of the camera, particularly in low-light and travel scenarios, while reaching a creative audience.
Challenge
I produced and published a series of 3 short cinematic videos across TikTok and Instagram, each exploring a different use case: sunset/blue hour videography, nature/wildlife photography, and landscape videography. The videos showcased the camera’s flip screen, user-friendly design, and cinematic capabilities, using a mix of POV and BTS (behind-the-scenes) footage to create authentic and engaging stories. Content was shot in Switzerland, and delivered fully edited, branded, and optimized for both platforms, using approved hashtags, watermarks, and platform-specific audio libraries.
Approach
The project delivered:
• 3 vertical videos tailored to three distinct creative templates: sunset/blue hour videography, wildlife/nature photography, and nature videography.
• Cross-posting on both TikTok and Instagram Reels.
• Branded content with official product watermarks, required hashtags, and approved music.
• Link-in-bio integration as per contract.
The campaign delivered a visually immersive experience aligned with Insta360’s brand image, offering potential customers a clear look at real-world use. All videos remain live for long-term visibility and continue to generate organic engagement across audiences.
Results
Team
Damien Rijken - Photography, Videography, Content Strategy
