MG Switzerland wanted to create an engaging social media video to highlight the unique experience of delivering one of the first MG Cyberster models in Switzerland. The goal was to showcase the excitement and exclusivity of the moment while keeping the focus on the customer experience and the vehicle itself. Since the client preferred a more visual approach, we crafted a storytelling format that relied on dynamic visuals and immersive sequences to convey the excitement without the need for dialogue.
Challenge
Leveraging our established collaboration with the dealership, we planned the production in advance with a detailed script and storyboard. The shoot was carefully executed by a two-person team, ensuring a smooth workflow and efficient coordination.
Our creative approach combined:
Dynamic POV Shot: To immerse viewers in the customer’s perspective and highlight key interactions.
Cinematic Slow Motion & Speed Ramps: Emphasizing the sleek design and excitement of the handover.
Drone Footage: Providing stunning aerial perspectives as an introduction.
Trendy, Upbeat Music: Adding energy and modern appeal to engage social media audiences.
All elements were designed to capture the essence of the MG Cyberster’s delivery experience while aligning with the brand’s innovative and futuristic image.
Approach
The final video was well received by MG Switzerland and published across their social media platforms, with the potential to be used for paid ads. It served as powerful social proof, reinforcing the brand's presence and exclusivity in the Swiss market. This project also opens the door to future collaborations.
Results
Team
Damien Rijken – Creative Direction, Filming, Editing
Produced under Anorac Studio
